Skip to content

How Toronto’s Ethereum Co-Founder Joseph Lubin Pioneers the Blockchain Industry

Joseph Lubin ConsenSys

Joseph Lubin is a Canadian pioneer operating at the forefront of the blockchain movement. Lubin recently earned a mention on Forbes’ list of the world’s wealthiest digital currency owners, with the site estimating his net worth in the range of billions of CAD.

However, Lubin is much more than just a purportedly wealthy figure in the digital currency landscape. He remains a significant player in the blockchain movement through his work with Ethereum, his vocal support of the industry, and through launching the blockchain technology company ConsenSys.

As part of a regular series, Coinsquare News’ is profiling some of the Canadian blockchain industry’s most significant figures. This series is designed to provide a view into the backgrounds and minds of these prominent individuals for both new investors and experienced digital currency advocates.

How Joseph Lubin’s career path led him to Ethereum

Born in Toronto in 1964, Lubin went on to graduate from Princeton University with a degree in Electrical Engineering and Computer Science, and worked in the tech field for a large portion of his career. For three years after graduating, he worked at Princeton’s Robotics and Expert Systems Laboratory before serving as a research scientist and software engineer for Vision Applications.

By the beginning of the new millenium, Lubin made a turn into the world of financial technology, serving as the vice president of technology for Goldman Sachs’ private wealth management division.

Whilst yet to begin working in the newly-founded blockchain industry, Lubin was already aware of blockchain’s merits by the time the Ethereum white paper was released in 2013By January 2014, Lubin had met Ethereum co-founders Anthony Diiorio and Vitalik Buterin, and committed to joining the Ethereum project.

The Toronto-based Ethereum Foundation

In a 2014 interview with the Epoch Times, Lubin spoke about Ethereum, attempting to explain the concept in a way that was digestible to a public which was largely unaware of digital currencies at the time.

“We are taking the core ideas from the bitcoin blockchain and we are improving them in a variety of ways, making it faster and more secure,” he said.

In the interview, Lubin explained that two companies were being established to work on the Ethereum platform. These companies included Ethereum Switzerland GmbH, a for-profit company based in Switzerland, which works on providing software and services through the Ethereum network.

The other company was established in Lubin’s native home of Toronto. Titled the Ethereum Foundation, this nonprofit serves as a nonpartisan industry body. In Lubin’s own words, the foundation ensures that Ethereum works fairly and independently.

“You can think of Ethereum as universal disintermediation,” said Lubin in 2014. “Everything that you can imagine that has a central clearinghouse or centralized counterparty you can re-envision as peer to peer.”

Ethereum is now the world’s second most popular digital currency in terms of market cap, and Lubin held a substantial amount of Ethereum thanks to his decision to financially back the project during its original crowdsale.

Today, the Ethereum Foundation is a worldwide institution, and its current advisors include Vitalik Buterin, Jeffrey Wilcke, and Patrick Storchenegger. In January 2018, the Ethereum Foundation announced millions of dollars in grants for research dedicated to scaling, an issue that looms over many of the world’s most popular digital currencies.

Joseph Lubin’s ConsenSys now employs over 600 people

Currently, Lubin serves as the founder and CEO of ConsenSys, a project which aims to build a decentralized Web 3.0 on the Ethereum platform. According to its mission statement, ConsenSys hopes to be a “provider, funder, and educator around blockchain.”

With his experience working on Ethereum, Lubin’s decision to launch ConsenSys furthered his involvement in the space and subsequently raised his status as an industry pioneer. The startup quickly grew into one of the industry’s significant new projects, now employing over 600 people.

While ConsenSys is based in New York, the company hires its employees from across the world, including developers from Lubin’s hometown of Toronto. The organization has four main pillars that work in tandem with one another: ConsenSys Labs, ConsenSys Solutions, ConsenSys Capital, and ConsenSys Academy.

Advancing the global blockchain movement

ConsenSys’ focus for 2018 and beyond will be to uphold its growing responsibilities in the blockchain space, as it looks to deliver on its goals of fostering growth in the industry.

More than that, however, Joseph Lubin undoubtedly looks to continue bringing digital currencies and blockchain into the spotlight. He has talked openly about digital currencies, and continues to do so across his various features on CNBC, Bloomberg, and CNNMoney.

Having founded the Ethereum Foundation in Toronto, and through continuing to represent the country through hiring Canadian employees and advancing the global industry whilst abroad, Lubin cemented himself as an important figure in Canada’s blockchain ecosystem.


Image credit: Joseph Lubin


Buy Bitcoin, Ethereum, XRP, and other cryptocurrencies on Coinsquare.

Buy Digital Currencies on Coinsquare

Buy Bitcoin & more on Canada's most secure digital currency platform.
Get Started
New to digital currency? Learn More here


Get the latest blockchain and digital currency news from Canada and around the world, delivered each week to your inbox.

Your Email address

Newsletter Subscription

If you want to subscribe to our monthly newsletter, please submit the form below.